The Evolution Of The Food And Beverage Industry Marketing Essay

The Evolution Of The Food And Beverage constancy Marketing EssayThe evolution of the forage and beverage industry in tandem with eating ho handlings can be said one of the most wakeless inceptions of on the whole time. According to Kiefer (2002, p.58), Paris is often cited as the birthplace of the contemporary eating place, but restaurants existed long before the French Revolution in other locations when economics and social mores do them feasible. He continues by saying that as of today, on that point argon millions of restaurants across the world that offer variant types of viands, run and experiences as opposed to limited scope of the original restaurants (p.58-60).Nonetheless, it is vitally intrinsic to note that in spite of the monumental positive steps that extradite been made in this industry over the recent times oftentimes more still necessitates to be done so that restaurants give their full potentiality in the present world (Morgan and Watson, 2007). It is for this reason that thither has been an increasingly popular need for selling of restaurants in particular and f be industry in general. In respect to that, Warden and Martens (1998) say that over the recent times, Marketing and advertising have developed as industrial applications of socio-scientific techniques of info gathering and analysis for the subprogram of selling commodities. And in order to do this grocery store, it is fundamental to establish the important precepts that of restaurants so as to adequately excogitate do the marketing. It is for this reason that this dissertation proposal foc habits on concisely come inlining the roles that food and experience play in marketing. Then based on the findings which atomic number 18 drawn from a large range of write-ups by numerous authors we will be able to know which of the twain precepts (food and experience) should be increasingly utilize by restaurants owners to market their food joints in their websites.Aims and objectives of the proposalTo establish which of the two precepts (food and experience) is most important and intrinsic in website marketing of a restaurant to its targeted public.To find other essential contributing factors that concurrently complement the roles of food and experience in the marketing of a restaurant through a website.To investigate how food and experience are represented on restaurant website for their promotion.To determine how competition may be handled in restaurant marketing website for food and experience.Notably, all the above aims and objectives are based on the books reviewed below.3.0Literature ReviewWeb marketing has become truly important in our modern world of new technology. Web marketing also know as internet marketing, online marketing, digital marketing or e-marketing is defined as marketing which is probably done through the e-mail and media which is wireless. Electronic node relationship management system is considered as internet marketi ng.Media is placed in varying stages of customer circles referred to as circles of customer engagement using await engines. Marketing reports show that 80% of customers use internet search to place for restaurants located locally. An estimated 50% of the customers view menus, reviews, pictures in the internet to locate for restaurants. Companies need to have well and easily navigated restaurant websites to market themselves locally and nationally. The chief(prenominal) objective is to ascertain the web site should outgrowth the number of customers and increase the sales.A restaurant company that faces stiff competition can use websites to earn reputation in the market. Social networking is effective tool in marketing restaurants. Marketing specialist or the owner can pretend a blog containing the recent trends in the restaurant. Book marking is apply to reach a large online space for the restaurant.Company can create a review site and pay some people to rumourmonger negativ ely or positively active the restaurant. Customers feel honored when accustomed a chance to voice out their ideas and thoughts about the restaurant. This can perpetrate customers to the hotel because they think they are stake holders of the restaurant. News letters can be printed to depict the restaurants latest advertising, promotional and performance trends. Customers will tell others about the restaurant and reduce extra costs of advertising because advertising by word of mouth is very important in the field of affair. Companies should prosecute marketing firms to market their restaurants online.Clear details of the restaurant should be provided online. They accommodate menu offerings, telephone number, and address and restaurants history. Many people visit the website at once and your restaurant can attract people from different sections of the world. The restaurants website can be made available both offline and online. Changes to the restaurants web site should be made gradually.3.1 Advantages of online restaurant marketingCheap as compared to traditional methods of advertising standardised use of radio, news papers, magazines and bill boards.Reaches so many customers world wide using the internet.Quick and effective for customers who oftentimes use the internet.Helpful in reducing competition among other restaurants using web marketing.3.2 Disadvantages of online restaurant marketingIn applicable when customers dont have access to internet services.Failure to frequently update restaurant web site may lead to tracking performance.Lack of enough information about the restaurant may obtain marketing and advertising in effective.3.3 Website analysis10 Steps are followed in order to analyze a web site.Understand the purpose of the website immediately. Navigate through the website quickly and when you are lost then leave the web.Find out whether the website is attractive.Look on how white space varlet is displayed. Website covered with images mea ns that the legibility is bare.Navigate and find out where you are there and why.Typography should be clear througho8ut the website search.Website should be well organize with invisible grids provided underneath. When the theme is placed in all part of the rascal then it means the numberer had been lost in the designing of the web. colorise used in designing the website should be used in coalescency with the content. Colors that are not interesting to the viewer of the website make the design to fail.The design of the website should be consistency from the start to the end of the page.The website should be knowing in a way that is compatible to the browser whether internet explorer or fires fox.Website should be created quick and light so as to ensure easy and quick browsing without waiting for minutes for the page to be displayed.4.0Research Methodology4.1 Content analysis of the website chosenUnder this section we shall use an example of a website of Steve restaurant in To ronto. The website is www.steves restaurant.ca. The website among many others discussed is very straightforward and shows all the details in the web page. In order for a restaurant to succeed in internet marketing the website should be very attractive.Steves restaurant website has a clear purpose for the business activity to be carried. When we look at the displayed page the hotel building is clearly drawn and indite with words which are inscribed in red color.Steves Restaurant The content is not paced in all the part of the page but here are spaces underneath. The website is easily navigable and the pages are consistent from the beginning to the end.The colorise used in the pages in particular when you browse to the menu page are very attractive. When you look at the costs of meat, eggs and pancake all appear in different colors ranging from red, blue, yellow, and white.Pages are light and fast to open and a person does not wait for long to be displayed. Topography is clear and the website is compatible to the users of internet explorer and Mozilla fire fox. A restaurant which can afford to develop a website like the one discussed a above then it is in a good position to market itself both internationally and locally. It can increase sells and the flow of the customers within the region of operation.4.2 Reliability and validityBecause Steves restaurant has been in operation since 1946 in Toronto in the U.S then any other hotelier or a business exercutitive can create a website which is clear and professional like that of Steve. The menu, hearth page, map, info, photos, contest and contact us are well displayed. Telephone verse are provided on top of the starting time page. Images of tables, chairs and small tomato sauce bottles are shown. The restaurant looks to be located in a engaged street with people moving up and down. The building appears greyish in colour and the area is cool with enough shade.4.3 Limitations to researchTo arrive at a discussed website for a given restaurant is very hard because you first ask yourself whether to create your own website or to look for examples of websites that have been created hobby the crucial ten steps for web design. Some pages providing clear website designs may not open therefore derailing the research exercise. It is costly to carry out an internet search especially in regions where internet cyber cafes are few.4.4Conclusion network marketing especially for food and beverage providers is important. Most restaurants especially in the developed countries should hire qualified web designers to design restaurant websites. Websites should be changed after a given time to make them look a new to increase the customer base.Owers that dont recognize internet marketing especially in the United states, England, Spain, France and others need to change their business marketing altitudes and charter modern ways of online marketing.Food has more weight than experience and splendid advertising and marketing functions should be addressed online.