Mcdonald’s Corporation in the New Millennium Essay

burger or non-hamburger segment put high value on red-blooded food such as chicken burger or salads. The fast-food industry graceful healthier than before and the potential customers whom care what they eat will go to McDonalds get they insufficiency. The competitive strategy is toward to hear what customer want and create new life style such as tidy food or vegetarian food, and changing fast for keeping original thickening and gaining more as well. Answer to Q3 Strengths for McDonaldsNo. 1 Fast-food chains- contain bigger market share than others. Weakness for McDonalds Image of McDonalds fast-food is unhealthy-got to change unhealthy image to healthy one. McDonalds have commodious market share than others fast-food restaurants. It strengths are more people could know the intelligence of McDonalds and easy find it out when have new mathematical product or promotion McDonalds should change the image to that fast-food is healthy food, and incontrovertible large share marke t, McDonalds future will attract more healthy food lover and doing well for its customers. Answer to Q4In my opinion, McDonalds should develop a separate strategy for heavy user segment. fit in text book Some of these customers visit fast-food restaurant 20 generation per month and spend up to $40 per day in them. McDonalds could develop new strategy for them such as home talking to for free order more than $49 or other promotions. increase Strategy crossing strategy begins with a strategic vision that states where a company wants to go, how it will get there, and why it will be successful. Product strategy is like a roadmap, and like a roadmap its effective only when you now where you are and where you want to go