Strategic Management of Ford Motor Company Essay

Strategic Management of Ford go Company - Essay ExampleThe paper tells that one of the key challenges of firms operating in the modern groceryplace is to locate the resources required for the development of their activities. The recession of 2008 onwards has led firms in all industries to develop forward-looking strategies aim to compete with their rivals and stabilize their position. The industries, which have already reached their higher level of growth, like the automotive industry, be expected to proceed to key strategic measures in order to ensure their survival. In the last deuce years, the murder of the automotive industry indicates that the specific industry has already reached a high level of performance compared to the most industrial sectors worldwide. It is for this reason that most firms of the specific industry have started to report losses which, in certain cases, are extremely high. However, the survival of the firms operating in the specific industry can be fulfilld through additional measures such the ones developed by managers in Ford Motor Company. Ford was prototypal established in 1903. Since then, the firm has managed to expand its activities at such point, that it is now considered as the third major(ip) competitor in the global automotive industry. The firms growth is highly based on its brands, which are well known in the global automotive market. On the other hand, the firm has managed to achieve a stable growth, a fact that indicates its ability to transform its strategies in order to meet the market trends. The performance of the firm during the first quarter has been encouraging compared 2008 when the effects of the crisis on the organizational profitability were make clear. The firms external environment should reveal the changes that should be promoted across the organization aiming to ensure the stabilisation of the firms performance. The major competitors of the firm in the context of the global market are prevale nt Motors, Chrysler, and Toyota after the bankruptcy of the two first companies, Toyota has been left as the main competitor of Ford.