An Exploratory Analysis of the Possibility for LUSH to Achieve Success Essay

An Exploratory abridgment of the Possibility for LUSH to Achieve Success in chinaware (Mainland) - Essay ExampleThis policy creates a dilemma for companies like LOreal which seek to expand their market share to serve consumers from countries where humane manipulation of animals is a public policy (1). Such companies were compelled to conduct tests on animals at their cost as noted by Alistair Currie at People for the Ethical Treatment of Animals (PETA) (2).Nevertheless, it is not possible for these companies to exclude china in their market expansion strategies until the government changes the current regulations regarding animal testing and substantiate on the matter (2). Indeed, China is thinking of ways to reduce animal testing with regards to cosmetics (3). Chinas Food & Drug Administration announced that from June 2014, China will do away with its mandatory animal test requirements for cosmetic products manufactured domestically (4). For the beginning(a) time ever, Chinese companies producing non-special use cosmetics such as shampoos or perfumes will have an option as to whether to submit their product samples to the government for testing on rabbits, mice and rats. This will be accompanied by confirm on product safety using existing safety data for raw ingredients, or European Union-validated non-animal tests (4). The Be Cruelty-Freeorganisation will continue to work with Chinese officials towards a complete ban on cosmetics animal testing (4).This study focused on exploring Chinas market potential for regular(prenominal) non-animal testing supporter, Lush, discussing its common marketing strategy and management style as ethical business. My personal pursuit drove me to choose this topic. I have been interested in Lush for three years aft(prenominal) several pleasant experiences on purchases both from online stores and agents. Surprisingly, despite its popularity, it is rare in physical stores.Lush was founded in 1994 as an organic cosmetics an d skin care company. The core belief on which it was started was to manufacture fresh dominance products from natural